The Creator-Led Activation Agency for Football Sponsors.

4.9

/

5.0

Trusted by creators, marketers, and partnership leaders across football.

We help brands activate football partnerships beyond the announcement - extending limited rights into consistent, creator-led storytelling that builds brand equity over the full season..

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WHO ARE WE?

The creator-led activation agency helping brands extend football partnerships into season-long brand impact.

Football partnerships are exciting - until the announcement is over.

After the press release, brands are left with limited rights, scarce player access, and the pressure to make a season-long partnership deliver real value.

PartnerFlow helps brands bridge that gap - turning sponsorship rights into creator-led activations that live far beyond club channels and make partnerships work harder.

Built for brands navigating modern football partnerships

We understand how football sponsorship really works -limited rights, internal pressure, and the need to sustain impact long after the announcement.

Our mission

To help brands unlock the full value of football partnerships - stretching scarce rights into long-term brand impact through credible, creator-led activation.

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Our Services

“Football partnerships are stale. Logos on kits and one-off shoutouts aren’t moving the needle.

Fans trust creators now - their voices shape culture, influence decisions, and build real connections.

PartnerFlow exists to bring that influence into football and unlock the growth clubs and sponsors that are missing."

– Cherif Djalo, Founder of Partnerflow

OUR SERVICES

Modern partnership activations built for football.

PartnerFlow manages every stage of creator-led activations for football clubs and their commercial partners.

From strategy to execution to reporting, we run creator campaigns that connect with fans and give sponsors the visibility they expect.

Our success is simple:

If you grow, we grow.

1. Strategy

Insight-led activation planning aligned to commerical objectives. We develop partnership strategies grounded in cultural insight, delivering clear routes to fan engagement and brand outcomes.

1. Strategy

Insight-led activation planning aligned to commerical objectives. We develop partnership strategies grounded in cultural insight, delivering clear routes to fan engagement and brand outcomes.

1. Strategy

Insight-led activation planning aligned to commerical objectives. We develop partnership strategies grounded in cultural insight, delivering clear routes to fan engagement and brand outcomes.

2. Creator Partnerships

Data-backed creator selection, sourcing, and paid activation management. We identify trusted creators using audience relevance and regional influence to drive effective, culturally aligned partnerships.

2. Creator Partnerships

3. Campaign Management

End-to-end handling of briefing, negotiation, content approvals, timelines, and rights. We manage full campaign delivery - ensuring consistent quality, and efficient workflows.

3. Campaign Management

End-to-end handling of briefing, negotiation, content approvals, timelines, and rights. We manage full campaign delivery - ensuring consistent quality, and efficient workflows.

3. Campaign Management

End-to-end handling of briefing, negotiation, content approvals, timelines, and rights. We manage full campaign delivery - ensuring consistent quality, and efficient workflows.

4. Measurement & Reporting

Fan growth, brand lift, sponsor visibility, and commercial performance. We track every activation using meaningful KPIs, providing transparent reporting that demonstrates real partnership impact.

4. Measurement & Reporting

Fan growth, brand lift, sponsor visibility, and commercial performance. We track every activation using meaningful KPIs, providing transparent reporting that demonstrates real partnership impact.

4. Measurement & Reporting

Fan growth, brand lift, sponsor visibility, and commercial performance. We track every activation using meaningful KPIs, providing transparent reporting that demonstrates real partnership impact.

ACTIVATE YOUR NEXT PARTNERSHIP →

WHY PARTNERFLOW

Understanding football partnerships and creators.

Most influencer agencies don’t understand football sponsorship.

Most sports agencies don’t understand creators.

PartnerFlow sits in the middle - helping brands extend limited football rights into scalable, creator-led campaigns that live on their own channels, not just the club’s.

We don’t replace your partnership.
We make it work harder.

1. We Activate Beyond the Stadium

Creators give brands access to football fans beyond the stadium - extending reach into global, digital-first audiences that clubs can’t reach alone.

2. We Connect Brands to Fan Culture

3. We Deliver Commercial ROI, Not Vanity Metrics

4. We Handle Everything - End to End

1. We Activate Beyond the Stadium

Creators give brands access to football fans beyond the stadium - extending reach into global, digital-first audiences that clubs can’t reach alone.

2. We Connect Brands to Fan Culture

3. We Deliver Commercial ROI, Not Vanity Metrics

4. We Handle Everything - End to End

1. We Activate Beyond the Stadium

Creators give brands access to football fans beyond the stadium - extending reach into global, digital-first audiences that clubs can’t reach alone.

2. We Connect Brands to Fan Culture

3. We Deliver Commercial ROI, Not Vanity Metrics

4. We Handle Everything - End to End

Enquire Now

The Creator-Led Activation Agency for Football Sponsors.

4.9

/

5.0

The creator-led activation agency helping brands extend football partnerships into season-long brand impact.

Our mission

Modern partnership activations built for football.

Understanding football partnerships and creators.

1. We Activate Beyond the Stadium

2. We Connect Brands to Fan Culture

3. We Deliver Commercial ROI, Not Vanity Metrics

4. We Handle Everything - End to End

1. We Activate Beyond the Stadium

2. We Connect Brands to Fan Culture

3. We Deliver Commercial ROI, Not Vanity Metrics

4. We Handle Everything - End to End

1. We Activate Beyond the Stadium

2. We Connect Brands to Fan Culture

3. We Deliver Commercial ROI, Not Vanity Metrics

4. We Handle Everything - End to End

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